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Commercial vs. Theatrical Headshots
Commercial vs theatrical headshots explained — the look, lighting and wardrobe casting wants for each, and which one you actually need. From an LA pro.
Book OnlineThe difference between the two actor looks — and why you probably need both.
By Joshua Michael Shelton · Headshots LA · Updated July 2026
Theatrical: grounded and honest
Theatrical looks are used for dramatic film and TV submissions. Wardrobe is neutral, lighting is a touch more dimensional, and the expression lives in the eyes — thoughtful, present, real. It should look like you on your most castable day.
Commercial: bright and approachable
Commercial looks are for advertising, brand, and comedic casting. They’re warmer and more energetic, usually with an easy, genuine smile and a lighter feel — the kind of face a brand wants representing it.
Why most actors need both
Casting submits you into both worlds, so you want a strong image for each. Booking a two- or three-look session captures a theatrical, a commercial, and often a character look in one sitting — the most efficient way to cover your bases. See the actor headshots page to book.
Frequently asked questions
Ready for a headshot that gets you seen?
Book your Downtown LA session online in under two minutes.
Frequently asked questions
Do I need both commercial and theatrical headshots?
Most working actors do — casting submits you into both dramatic and commercial roles, so you want a strong image for each. A two-look session covers both.
How do I know which look casting wants?
Theatrical for film/TV drama; commercial for ads and comedy. Your reps or the breakdown will indicate which — and having both means you're always covered.
Can I get both in one session?
Yes. A two- or three-look session at Headshots LA captures theatrical, commercial, and character looks in one sitting.
Ready for a headshot that gets you seen?
Book your Downtown LA session online in under two minutes.
Book Your Session